Blog Posts

ART AND SCIENCE OF DESIGN

October 10, 2017

COLOR MATTERS

Imagine a world in monochrome. It would be same as human without any emotions, excitement or expression.Without colors, Life would not be interesting at all. There would be not much variation and everything would be of the same shades, black and white . That would be so grey, sad and gloomy.

No Emotions… No expressions.

The world would indeed be a boring place to exist. Colours make world much more interesting and diverse.

Colors in Design

Colour carries emotional resonance.  When we see a colour, we have an emotional response towards that colour. Colors connect to our feelings in a memorable way, which makes them a powerful design tool. There is always a purpose when you design and colors can help in communicating that purpose.

Colours actually speak.

Here, we are talking about the relationship of colors to their personality through YRB Color pallet.

Colors can be divided into three groups

  1. Primary colors – Yellow, Red, and Blue
  2. Secondary colors – Orange, Green, and Violet
  3. Tertiary colors – Red orange, Yellow orange, Blue green, Yellow Green, Red Violet, & Blue Violet

 

PRIMARY COLORS

Yellow

 

 

Red

 

 

 

Blue

 

 

SECONDARY COLORS

Orange

 

 

Purple

 

 

 

Green

 

 

 

Black and white

 

 

Tints

 

 

Shades

 

We are a part of visual society and color plays as powerful a role in communicating. They are equal important as words and images. So it is very important to use the right colors.

 

 

 

 

 

yash shivansh

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