ART AND SCIENCE OF DESIGNOctober 10, 2017
Imagine a world in monochrome. It would be same as human without any emotions, excitement or expression.Without colors, Life would not be interesting at all. There would be not much variation and everything would be of the same shades, black and white . That would be so grey, sad and gloomy.
No Emotions… No expressions.
The world would indeed be a boring place to exist. Colours make world much more interesting and diverse.
Colors in Design
Colour carries emotional resonance. When we see a colour, we have an emotional response towards that colour. Colors connect to our feelings in a memorable way, which makes them a powerful design tool. There is always a purpose when you design and colors can help in communicating that purpose.
Colours actually speak.
Here, we are talking about the relationship of colors to their personality through YRB Color pallet.
Colors can be divided into three groups
- Primary colors – Yellow, Red, and Blue
- Secondary colors – Orange, Green, and Violet
- Tertiary colors – Red orange, Yellow orange, Blue green, Yellow Green, Red Violet, & Blue Violet
Black and white
We are a part of visual society and color plays as powerful a role in communicating. They are equal important as words and images. So it is very important to use the right colors.